Blue Tomato
Duration of engagement
Since 2018
Client
Blue Tomato is a leading European retailer in snowboarding, freeskiing, surfing, and skateboarding. Besides top board sports equipment, they offer a tremendous selection of street styles that cater to board sports enthusiasts. With a brand history from 1988, Blue Tomato has expanded from a small snowboard school to a significant retail presence with over 85 shops across nine countries and a powerful online platform that attracts up to 100,000 daily visitors. The company is dedicated to supporting the passion of the board sports community, offering a vast range of products from over 500 brands, including top names like Burton, Vans, and Santa Cruz, as well as emerging labels. Besides, Blue Tomato supports up-and-coming athletes with contests like the Best Foot Forward Europe Tour other events that strengthen the board sports community.
Role of SoCal Digital Media
SoCal Digital Media has collaborated with Blue Tomato for six years, creating rich, engaging content that drives their brand forward.
Our contributions include
Buyer's Guides: We develop comprehensive buyer's guides that assist customers in navigating the extensive product selections, enhancing their shopping experience, and aiding in decision-making.
SEO: Our team crafts optimized texts for various product categories, improves search engine visibility, and, consequently, helps draw more traffic to their website.
Brand Stories: We are board sports enthusiasts and love to tell the stories of the brands Blue Tomato carries, connecting customers with the ethos behind their favorite products.
Technical Product Descriptions: SoCal Digital Media provides detailed descriptions that highlight products' unique features and benefits, ensuring customers have the information they need.
Articles: At SoCal Digital Media, we provide articles that cover a wide range of topics relevant to the board sports community and the lifestyle Blue Tomato promotes.
Impact
SoCal Digital Media's work supports Blue Tomato's mission to connect customers with the best products, enhance their online presence, and contribute to their reputation as a leader in the board sports market. Through engaging content and SEO efforts, we have seen significant growth in web traffic and customer engagement, helping Blue Tomato to stay at the forefront of the industry.
Continued Collaboration
As Blue Tomato continues to expand and evolve, SoCal Digital Media is committed to providing top-notch content that meets their dynamic needs and helps propel their growth further, ensuring they remain a top destination for the board sports community.
What our clients say
“Collaborating with Barbara (Founder & CEO of SoCal Digital Media) has been exceptional. As a long-standing member of our freelance team at Blue Tomato, she consistently delivers outstanding board sports content. Whether it's crafting product descriptions, buyer's guides, or blog posts, Barbara's work always hits the mark. Her professionalism, easy communication and her ability to meet tight deadlines make her an invaluable asset to us. For anyone in need of quality content in the board sports industry, Barbara Wilson comes highly recommended by me.”
Charlotte Rosenhahn
(Product Management, Blue Tomato)
Get in touch with us now
Shaping the Future of Board Sports: Where Authenticity and Digital Excellence Unite
Contact
SoCal digital media llc
3400 COTTAGE WAY #G2 SACRAMENTO, CA 95825
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